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FOR IMMEDIATE RELEASE
Contact: Shari McCullough-Arfons
McCullough Public Relations
330.244.9980
shari@mcculloughpr.com
Brock Yates, Jr.
Event Coordinator
610.563.5603
BWYates2@earthlink.net
CORSA PERFORMANCE SPONSORS TIRE RACK™
CANNONBALL® ONE LAP OF AMERICA RACE
High-performance exhaust manufacturer provides
award trophies for event winners
BEREA, Ohio – (April 14, 2004) – CORSA Performance, an engineering and manufacturing company that specializes in high performance stainless steel exhaust products for the automotive industry, is
again a featured sponsor of the Tire Rack™ Cannonball® One Lap of America presented by Car and Driver™ race taking place April 30 – May 8, 2004. For the second year in
a row, CORSA Performance will supply the championship trophies presented to winners of the multi-state contest.
"Participating in the legendary Cannonball One Lap of America event is an
honor, and a lot of fun," said Jim Browning, president and CEO, CORSA Performance. "The challenging and unique race draws a large number of spectators, both in person and via televised coverage. Our sponsorship of
the award trophies is a great way to promote the CORSA Performance brand and show our support for the drivers participating in this grueling competition."
As part of their sponsorship deal, CORSA Performance decals are featured
on all entering race vehicles, company banners are posted and marketing materials are distributed at the Cannonball's seven track locations, and CORSA Performance is promoted throughout the official Cannonball One
Lap of America website at www.onelapofamerica.com.
Additionally, CORSA Performance personnel attend the final event of the
Cannonball race, taking part in the awards ceremony. "The dedication of the drivers completing this race is inspiring," said Browning. "They've been driving literally non-stop for almost 10 days and to greet the
winners as they cross the finish line is really an exciting moment."
In the early 1970s, Brock Yates, then senior editor of Car and Driver
Magazine, created the now infamous Cannonball Sea-to-Shining-Sea Memorial Trophy Dash; a flat out, no-holds-barred race from New York City to Redondo Beach, Calif. In 1992, Yates redesigned the event, creating
the Cannonball One Lap of America: a nearly twenty-four-hour a day driving marathon with competition taking place as time trials on race tracks throughout the country. The event is one of endurance and vehicle
preparation. No support crews are allowed.
Focusing on the development of proprietary technology, CORSA Performance
employs patented Reflective Sound Cancellation™
technology in its performance automotive exhaust systems. CORSA's 100% stainless steel cat-back exhausts are specifically tuned to each vehicle to eliminate passenger cabin resonance and to produce just the right sound. CORSA offers performance exhaust systems and accessories for cars, trucks and SUVs.
For more information, contact CORSA Performance, 140 Blaze Industrial
Parkway, Berea, OH 44017, 800-486-0999, fax 440-891-1868.
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