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ARTICLES: Game On | Bronco Part Numbers
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It’s possible that no vehicle has been more anticipated by the Off-Road enthusiast marketplace over the past few years than that of the Ford Bronco®. After Ford mothballed the legendary Bronco® model in 1996 the affinity for the vehicle only seemed to grow with each passing year. Finally, after a nearly 25-year hiatus from the Ford lineup, the all-new Ford Bronco™ has arrived.
Different from it’s previous hulking 1996 configuration equipped with a either a straight-6 or V8 engine, the latest Ford Bronco® is a more nimble yet more capable off-roader. Designed for the current automotive environment, Ford has outfitted the new Bronco® with 2 proven smaller displacement turbo charged EcoBoost® engines designed to provide the driver with improved gas mileage and sufficient power to propel drivers on or off pavement. The 2.3L turbo charged 4 cylinder EcoBoost® engine delivers 300HP and 325 lb-ft of Torque while the larger 2.7L twin turbo EcoBoost® engine boosts those numbers to a robust 330HP and 415lb-ft of Torque.
While the new engines have received plenty of acclaim it’s Ford’s direct targeting of the Jeep Wrangler® consumer that has taken the automotive world by storm. The new Bronco® comes in a wide range of configurations to address every possible type of driver from the daily driver to the off roader. With 7 currently available models (Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, Everglades) and a Raptor® version on the way Ford has a Bronco for everyone.
Depending on the model chosen, consumers can choose from an everyday fun-loving commuter-based vehicle to a high-speed Baja ready “mobber” in the WILDTRACK and RAPTOR version. Equipped with tire choices from 32”-37”, various suspension packages, enhanced departure angles, multiple driving modes, removable top and doors, the Ford Bronco® takes aim directly at the Wrangler® marketplace and is positioned to interrupt Jeep’s stranglehold on the fun-loving off-road consumer.
Understanding exactly who Ford was targeting and why is what is driving our product development from an air intake, exhaust, and accessory perspective and that development is currently underway. Over the course of the next 6-8 weeks we will be deep into development for the 2.3L & 2.7L Ford Bronco® engines. Today those plans consist of a Closed-Box air intake with multiple filtration options, full cat-back exhaust system designed around the specific needs of the different Bronco® drivers and a range of accessories that will both improve the performance of the all-new Bronco® as well as the long-term operation of the vehicle.
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